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Nintendo Gamecube U.S. Launch Tour

Nintendo

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Nintendo Gamecube U.S. Launch Tour

Nintendo

This tour had three trucks, each for a different region of the US; Eastern, Central, Western.

The goal was to make each venue look similar to the others so a coherent marketing look was achieved. This project won a Gold Medal in the Reggie Awards for Event Marketing!

I had 20 moving lights in each city and a variable truss configuration. In NYC (pictured here) I was able to project a 20′ high Mario on a building two blocks away. Traffic stopped.