About Us

HG Lighting Design Inc.
1460 Broadway 16th floor, New York, NY 10036
herrick@hglightingdesign.com, 917-797-3624

HGLD is a complete lighting design firm with a staff of talented designers, programmers, and production team members who are available to realize any type of production or installation, from theatrical performances to corporate meetings, concerts to theme parks, architectural displays to unique permanent installations.

HGLD’s work reflects thoughtful collaboration with directors, clients, and other designers. Our inspiration comes from a deep knowledge of art, film, and other forms of visual artistry – from the distant past to the present day – including emerging art forms that are on the cutting edge of contemporary technology. Previous designs have drawn upon the works of Hopper, Caravaggio, and Ridley Scott, among others. We are constantly seeking new inspiration and original visual imagery for ourselves and our clients.

Our Team


Herrick has been honored to receive multiple awards and nominations, including a 2020 Drama Desk nomination for Best Lighting Design, a 2018 SALT Award for Best Lighting Design, two Henry Hewes nominations for Best Lighting Design, a Live Design Excellence Award, the ISES Big Apple Award for Best Event Lighting, and the Redden Award for Excellence in Theatrical Design.

Herrick’s work has been seen by audiences on six continents. He has taught design at the Massachusetts Institute of Technology (MIT) and designed extensively for film and television. He founded HG Lighting Design in 2006 and has been growing the company ever since, recently starting a sister company, Evoke Collaborative, to better serve HGLD’s ever-expanding client base.

Herrick dreams of sitting in dark rooms with fellow artists finding new ways to captivate an audience and tell excellent stories.

He is a proud member of United Scenic Artists IATSE local 829.

Beth Weinstein has been a member of the live event industry for over 20 years, working as an influential marketing and event executive, as both marketer and show producer.

Beth joined the lighting and production community in 2005, when she was part of the team that brought the SeaChanger color changing fixture to the market. Beth served as the Director of Shows for L’Oreal subsidiary SalonCentric, producing over 15 large-scale trade shows annually, prior to taking the helm of global marketing and trade show production for Chauvet Lighting.

In 2015, Beth joined the Live Design team as Marketing Director, where she was instrumental in growing the franchise and launching the Pat MacKay Diversity Scholarship. Beth has worked with the National Association of Music Merchants (NAMM) to expand their reach into lighting and projection training, and was responsible for assembling their 2020 Designer Think Tank.

Currently, in addition to her role with Evoke Collaborative, Beth owns BDub Marketing, which provides content creation, event production, and PR with a focus on the entertainment technology market. BDub Marketing brings innovative products, services and designers to a wider audience, and has recently been producing and marketing virtual conferences for the IQPC Exchange.

Let's Create Something Together

We're currently taking on new projects. Let's discuss yours.