LaGuardia Gateway Partners (LGP) approached Evoke Collaborative to participate in the creation of a projection-mapped water feature in the brand-new Terminal B at LaGuardia Airport.

Evoke was involved from concept through completion – a three-year journey that eventually included traveling to Strasbourg, France to test full-scale mock-ups. Along the way, Evoke provided systems design and specification as well as bid management and, ultimately, sales and continuing service. In the design and execution phases, Evoke collaborated with LGP marketing, Aquatique, Beta Petrol, and creative directors Josh Zangen and Benny Or to create content.

The final result includes 14 fully designed shows with custom-rendered and projection-mapped video content using three 40K Barco laser projectors and two disguise media servers.

The Terminal B water feature is the only one of its kind in the Americas and the only one anywhere in the world located in an airport.

4,000 gallons of recirculated water run through the system and fall from two rings to create a water curtain. 450 individual nozzles open and close to create shapes in the falling water. The three projectors wrap the video content around the cylinders of water, turning the water itself into a projection surface. Audio, video, and lights play in sync to create unique shows for travelers as they pass through or spend time in the airport.